Question

How can I target holiday parties that have met in my comp set and see whether they are brand loyal?

Answer

View additional options under booking attributes. Under function name add as many relevant keywords to target holiday parties (ex. holiday, party, Christmas, Hanukkah, etc.) and click on the plus (+) symbol in order for all the keywords to be filtered for your search. Once you have added all of the booking attributes, move to property attributes to filter holiday parties that have met in your comp set.  Select the comp set of your choosing then the blue search symbol at the top right corner. Review each account’s brand loyalty by clicking on the account name and selecting booking analysis.

Step by Step:

Click on Booking Attributes

SmartSearch_Filters.jpg

Under Function Name add keywords related to search and click the plus sign (+) for the words to filter the search

 Function_Name_KW.jpg

Select Property Attributes to add your comp set

SmartSearch_Filters.jpg

Click on Comp Set and then select Comp Set

CompSet_KW.jpg

Note: Once search criteria is added each field will have a green check mark next to the main and subset attributes

Use the Search or Save & Search (right corner) option to view your search results.

Search_and_Save.jpg

Click on Account Name in blue

Account_Name_KW.jpg

Click on Booking Analysis

Booking_Analysis_KW.jpg

Review Brand Drilldown graph to assess brand loyalty

Brand_Group_Drilldown_KW.jpg