Overview

The Group Overview tab gives you a detailed, holistic view of an organization/group’s behavior over time, including the group's brand preferences, market preferences, and more. The Group Overview tab is divided into 7 sections, each display charts and tables that will give you a deep dive into the group's distribution of events. The 7 sections are: Event Count, Market Distribution, Brand Group Distribution, Week Distribution, Largest Room Used Distribution, Event Length Distribution, and Day of Week Distribution. Search for and select a group at the top of the tab in the search text box. The selected group's name will appear at the top of the tab, right above the search box.

The Group Overview tab can be filtered by event year and month (taking into account your selected year, quarter, and year prior so you don’t exclude all the relevant data for the tab), event largest room, and multi-night event. Additional filters include hotel brand group, brand, market, chain scale, and region.

Event Count 

Event Count

The Event Count chart displays the event count per time period (year or quarter) for the selected group. Use the Interval drop down to view event count by year or by quarter.

Δ Event Count

The Δ Event Count chart displays the change in event count from the previous time period. Use the Compare drop down to view: Year over year (YOY), Quarter over quarter (QOQ), or Quarter year over year (Qtr YOY). Year over year compares the calendar year to the previous calendar year. Quarter over quarter compares the calendar quarter to the previous calendar quarter. Quarter year over year compares the calendar quarter to the same quarter from the previous calendar year.

Market Distribution 

Market Distribution

The Market Distribution pie chart displays the group's event count and percent share of each market for the selected group's events. You can view this pie chart by market, state, or region from the View by drop down. When viewing by market, the market pie slices are colored to indicate market tier. Click on one of the pie slices to change the Market Distribution By Year chart to reflect only that market/state/region and expand the corresponding market/state/region section in the Market Distribution Data Table.

Market Distribution By Year

The Market Distribution By Year chart displays the group's event count for an individual market. Click on a pie slice in the Market Distribution pie chart to display a new market in this chart.

Market Distribution Data Table

The Market Distribution Data Table displays the group's events per year, grouped by market. Click the + next to a market name to expand and display the hotels. Columns display event count and event days, as well as percent share for both metrics.

Brand Group Distribution 

Brand Group Distribution

The Brand Group Distribution pie chart displays the group's event count and percent share of each brand group for the selected group's events. Click on one of the pie slices to change the Brand Group Distribution By Year chart to reflect only that brand group and expand the corresponding brand group section in the Brand Group Distribution Data Table.

Brand Group Distribution By Year

The Brand Group Distribution By Year chart displays the group's event count for a brand group. Click on a pie slice in the Brand Group Distribution pie chart to display a new brand group in this chart.

Brand Group Distribution Data Table

The Brand Group Distribution Data Table displays the group's events per year, grouped by brand group and brand. Click the + next to a brand group to expand and display the brands and then click the + next to a brand to expand and display the hotels. Columns display event count and event days, as well as percent share for both metrics.

Week Distribution 

Week Distribution

The Week Distribution chart displays the group's event count distribution over each week of the year. Select a year to view from the drop down. Click on one of the bars in the chart to expand the corresponding week's section in the Week Distribution Data Table.

Week Distribution Data Table

The Week Distribution Data Table displays the group's events, grouped by week of year. Click the + next to a month to expand and display the weeks of year and then click the + next to a week to expand and display the hotels. Columns display event count and event days, as well as percent share for both metrics.

Largest Room Used Distribution 

Largest Room Used Distribution

The Largest Room Used Distribution pie chart displays the group's event count and percent share of small, medium, and large rooms for the selected group's events.

Largest Room Used Distribution By Year

The Largest Room Used Distribution By Year chart displays the group's event count for small, medium, and large rooms by year.

Largest Room Used Distribution By Market

The Largest Room Used Distribution By Market chart displays the group's event count, by market, for small, medium, and large rooms by year. Click on a bar in the chart to expand the corresponding market's section in the Largest Room Used Distribution Data Table.

Largest Room Used Distribution Data Table

The Largest Room Used Distribution Data Table displays the group's events, grouped by market. Click the + next to a market to expand and display the hotels. Columns display event count and percent share for small, medium, and large size rooms.

Event Length Distribution 

Event Length Distribution Pie Chart

The Event Length Distribution pie chart displays the group's event count and percent share of single day, 1 night, 2 night, 3 night, and 4+ night events for the selected group.

Event Length Distribution By Year

The Event Length Distribution By Year chart displays the group's event count for single day, 1 night, 2 night, 3 night, and 4+ night events by year.

Event Length Distribution By Market

The Event Length Distribution By Market chart displays the group's event count, by market, for single day, 1 night, 2 night, 3 night, and 4+ night events by year. Click on a bar in the chart to expand the corresponding market's section in the Event Length Data Table.

Event Length Distribution Data Table

The Event Length Distribution Data Table displays the group's events, grouped by market. Click the + next to a market to expand and display the hotels. Columns display event count and percent share for single day, 1 night, 2 night, 3 night, and 4+ night events.

Day of Week Distribution 

Day of Week Distribution Pie Chart

The Day of Week Distribution pie chart displays the group's event count and percent share of Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, and Saturday events for the selected group.

Day of Week Distribution By Year

The Day of Week Distribution By Market chart displays the group's event count, by market, for Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, and Saturday events by year. Click on a bar in the chart to expand the corresponding market's section in the Day of Week Distribution Data Table.

Day of Week Distribution Data Table

The Day of Week Distribution Data Table displays the group's events, grouped by market. Click the + next to a market to expand and display the hotels. Columns display event count and percent share for Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, and Saturday events.