What is the State of My Account?

Are you looking to get a 360 view of a specific account? This video will help you to understand the overall meeting trends, behaviors, and activities for an account of your choosing.

 

 

 

What is the overall trend of my account’s meetings?

  1. Navigate to the Top Groups tab.
  2. Check My Assigned Groups Only ( [✔] ).
    Knowland Tip: If not checked off, click the [x]. This will change it to [✔] and update the data/graphs to show only your assigned accounts.
  3. Use the Select a Metric dropdown menu (top left corner) to organize data by:
    • Δ YoY Event Count
    • Δ YoY % Share
    • Δ YoY % Growth
    • Total Event Count
  4. Hover over any cell to see additional metrics on that account’s meetings at a particular brand.
  5. Click on an account name listed on the left side of the heat map to populate two bar graphs below.

 

How do I view year-over-year trends by specific year and quarter?

 

  1. Navigate to the Group Overview tab.
    Knowland Tip: This tab contains data related to one specific account [that can be used for things like QBR preparation].
  2. Type the account name in the Select a Group search bar.
  3. Focus on a particular year and quarter using the Select a YoY Type (Full Year or Year-to-Date (YTD)) dropdown menu and Select YOY Period and Quarter slider.
  4. View YoY trends in the first three (3) graphs by both Quarter and Full Year/YTD.
    Knowland Tip: The tables below each bar graph provide corresponding details.
  5. Hover over the bars to view additional information on account metrics.
    Knowland Tip: Hold the Shift key and select multiple graphs to compare them.

 

Do my accounts have the same size events, regardless of brand?

  1. Navigate to the Top Groups tab.
  2. Focus on the lower left bar graph to see how much meeting space (by largest meeting room used) your account uses.
  3. Hover over the bars to see a breakdown of the largest meeting rooms:
    • Small (dark blue): less than 1,000 square feet
    • Medium (medium blue): between 1,000 and 2,499 square feet
    • Large (light blue): 2,500 square feet and up

 

How much meeting space do my accounts need?

  1. Navigate to the Group Overview tab.
  2. Focus on the bar graphs for Event Counts by Largest Room Used to view account data in terms of largest meeting rooms used for all events or YoY.

 

Where are my accounts meeting (by market/brand/hotel)?

  1. Navigate to the Top Groups tab.
  2. Focus on the lower right graph to see your account’s top markets and brands.
    Knowland Tip: Your account’s top markets are listed in descending order from most active to least active. Colored bars represent brands and individual hotels.
  3. Hover over the bars to see additional information on the brand, individual hotel, and event count for your account.

 

Am I capturing potential meetings in markets where we have product?

 

  1. Navigate to the Group Overview tab.
  2. Focus on the Top Markets heat map to view an account’s active markets.
    Knowland Tip: Markets in which your account meets are listed in descending order, most active to least active.
  3. Use the Select Comparison Type dropdown to choose different metrics.
    Knowland Tip: The heat map defaults to ΔYoY comparison across brands.
  4. Hover over the cells for additional information on an account within a specific market and brand.

 

Which days of the week do my accounts meet and for how many consecutive days?

 

  1. Navigate to the Group Overview tab.
  2. Focus on the lower four (4) graphs:
    • Event Counts by Day of Week
    • Event Count by Day of Week Δ YoY
    • Event Count by Length of Event
    • Event Count by Length of Event Δ YoY
  3. Hover over the bars to see additional information.