Filters Explained

There are 13 filters available in Market Analytics. Some of those filters appear within the filter menu of each tab based on relevance to that tab.

 

Not every tab has every filter, but all the filters you apply carry over between tabs. This means that if you filter a tab down to only show specific markets, that filter will still be applied when you switch to a different tab. This allows you to maintain a shared data context between different tabs.

 

Available filters include:

  • Event Filters
    • Small: Fewer than 1,000 sq. ft.
    • Medium: Between 1,000 and 2,499 sq. ft.
    • Large: 2,500 sq. ft. and above
    • Year: The year the first day of the event occurred. Values selected by default: All.
    • Month: The month the first day of the event occurred. Values selected by default: All.
    • Event Largest Room: The size of the largest room used at any time during the event. Values selected by default: All.
    • Multi-Night Event Filter. Values selected by default: All.

      • "All" - get meetings that occurred over multiple days or over single days

      • True" - get meeting that occurred over multiple days only

      • "False" - get meeting that occurred over a single day only

    • Weekend Event Filter. Values selected by default: All.

      • "All" - get meetings that occurred over weekend days (Sat/Sun) or week days.

      • True" - get meeting that occurred over weekend days (Sat/Sun) only.

      • "False" - get meeting that occurred over a weekdays only.

  • Hotel Filters
    • Hotel Brand Group / Hotel Brand: The commonly known brand group associated with a hotel. Most tabs display their highest level of data at the brand group level, so it is recommended to always have at least one brand group selected. Hotel Brands are grouped based on the STR-defined hotel affiliation. Values selected by default: Hilton, Hyatt, IHG, Marriott and Starwood.

Note: Market Analytics provides the most value when comparing between 4 and 6 brand groups at once.

    • Chain Scale: The STR-defined chain scale category for a hotel’s brand affiliation. Values selected by default: All.
    • Hotel Number of Rooms: A new global, multi-select, filter which allows users to select only hotels with total number of rooms in specific ranges. Values selected by default: All.
    • Hotel Total Meeting Space: A new global, multi-select, filter which allows users to filter on total event space available at hotel in specific ranges. Values selected by default: All.
    • Hotel Region / Hotel Market: The region and market in which a hotel is categorized. These regions are based on the available regions in Insight. Values selected by default: All.

Note: 3 markets contain hotels that span multiple regions. Washington, DC-MD-VA appears in North East and South East. Cincinnati, OH-KY-IN appears in Midwest and South East. Louisville, KY-IN appears in Midwest and South East. When applying filters to one of these markets, you need to select each instance of that market under containing regions to see all data for that market (e.g. select both instances of Washington, DC-MD-VA in the North East and South East regions).

  • Group Filters
    • Industry / Industry Sub Segments: The categorization of a group as Corporate, Association, Government, SMERF, or Social, as defined by Knowland. This selection is only present on the Top Groups tab. It allows you to select any combination of industries or sub-segments within an industry segment to make your Top Groups list more relevant for you. Examples include: Corporate-Pharmaceutical and Association-National Association. Values selected by default: All.
    • Global Region / State: This is the state and region of a group’s headquarters location. The available selections match the hotel region selections. Values selected by default: All.
    • Group Event Counts: A new global, multi-select, filter which allows users to filter on ranges of Group Event Counts. Values selected by default: All.